The Beginning of the End

Presentada en Times Square, Nueva York, en 2016, la obra The Beginning of the End de Rachel Valdés se inserta en el vértice donde convergen el arte, la arquitectura y la percepción expandida. Measuring 10 meters long, 1.9 meters wide, and 3 meters high, the piece transforms the urban landscape into a reflective space, challenging the visual logic of one of the world’s most saturated and heavily trafficked areas.

An optical threshold in the metropolis, this installation is not a traditional sculpture. It is a perceptual device that interrupts the city’s frenetic rhythm. Al estar compuesta por espejos de seguridad laminados, acero inoxidable, dibond y policarbonato, The Beginning of the End genera reflejos múltiples y geometrías fragmentadas que distorsionan la perspectiva del espectador. The piece creates an illusory boundary between the real and the immaterial, causing the pedestrian to see themselves replicated, multiplied, absorbed by the visual landscape. Reflection as a conceptual language in Rachel Valdés’s vision

More than two million people walked over the artwork during its exhibition, becoming, consciously or unconsciously, part of its ephemeral composition. For Valdés, the reflection is not only an aesthetic resource, but a conceptual tool that transforms physical space into an extension of mental space.

The viewer becomes simultaneously observer and protagonist, experiencing a sensory journey where the boundary between subject and object dissolves. An inverted horizon at the center of the world. The geometric arrangement of the piece traces an internal path: an axis that leads the viewer through a decomposed urban landscape, an artificial horizon that folds back on itself. This illusory architecture transforms the everyday into estrangement, generating an immersive experience in the heart of Manhattan.

In this transition, one of the central obsessions in Valdés’s work becomes evident: the idea of the threshold. The Beginning of the End functions as a poetic fissure where the categories of the visible collapse. It is a vanishing point, a space where the real and the projected coexist and contradict each other. By crossing this boundary, the viewer accesses a new perceptual dimension. A sculpture of the multiplied present. In an era saturated with images and stimuli, this work offers a moment of suspension and estrangement. It invites us to pause, to observe with different eyes, to question the linearity of reality. In the artist’s words, it is “a reflection of who we are and of everything that passes through us without our noticing.”

As in many of her installations, Rachel Valdés proposes an aesthetics of the fragmentary and the infinite, where the sensory experience triggers an existential reflection on space, image, and identity. The Beginning of the End does not mark a closure, but an opening: a perceptual beginning in the midst of the visual end.

A visual crack in the heart of Times Square.

Dimensions:

10mt x 1,9mt x 3mt

Materials:

Laminated safety mirror, stainless steel frame, dibond sheets, polycarbonate

Location:

Times Square, New York

Year:

2016